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Dickinson & Wheelock, P.C. - Franchise Attorneys

Law Firm

Contact details

1001 S Dairy Ashford Rd Suite 375, Houston, TX 77077, USA

Open in your maps app

Phone: (713) 722-8118

Website: texasfranchiseattorney.com

Hours

Monday9:00 am - 5:30 pm
Tuesday9:00 am - 5:30 pm
Wednesday9:00 am - 5:30 pm
Thursday9:00 am - 5:30 pm
Friday9:00 am - 5:30 pm
SaturdayClosed
SundayClosed

From Google, checked May 2026.

Google Reviews

5.0 (176) Google Reviews

Ratings as of May 2026. See this business on Google

These quotes come from Google Reviews and belong to their authors.

I had an excellent experience working with Jeff Wheelock and would highly recommend him to anyone in need of knowledgeable and trustworthy legal guidance. From the beginning, Jeff was professional, thorough, and genuinely committed to making sure I understood every aspect of the process. Jeff was responsive, attentive, and always focused on protecting my best interests. His professionalism, integrity, and dedication to his clients truly set him apart.

5 out of 5 Jason H. Quote shortened.

I have had the pleasure to work with Jeff Wheelock. Unlike the other franchise lawyers I had interviewed, Jeff will take a lot more time to explain the process through which he goes through. He is not trying to push paper as quickly as possible but to take the time and go through the FDD and agreements and show you the where the risks might be. He has identified long terms risks that had not been visible to us. We had been reviewing a relatively younger franchise brand and unlike very established brands, younger ones will allow some changes to agreements.

5 out of 5 Tamer A. Quote shortened.

Jeff was fantastic from the beginning to the end. I found Jeff’s extensive experience to be incredibly helpful throughout the entire process. You are getting personally tailored service and not an AI cookie-cutter response when you work with Jeff.

5 out of 5 Ms_ P.

In the business's own words

Franchise Attorneys

From the business's Google listing, checked Oct 2026.

What the listing mentions

  • Wheelchair accessible entrance
  • Wheelchair accessible parking
  • Wheelchair accessible restroom
  • On-site services
  • Online appointments

From the business's Google listing, checked Oct 2026.

About Dickinson & Wheelock, P.C. - Franchise Attorneys

Reviewers most often praise a slow, careful read of the FDD and the franchise agreement. Many say Jeff Wheelock explained each risk in plain terms and helped them push for better terms.

Booking a franchise review with Dickinson & Wheelock

The firm says it represents both franchisors and franchisees. Its website names separate pages for new franchisors, established franchisors and franchisees. Decide which side you are on before you call.

The office is open weekdays from 9:00 am to 5:30 pm and closed on weekends. It holds a 5.0 rating across 176 Google reviews.

Houston has 2,397,315 residents as of 2025, per the Census Bureau, in Harris County. NOAA normals for 1991 to 2020 give a mean of 70.5°F, with highs of 80.0°F and lows of 61.0°F.

Preparing your documents for the Houston franchise attorneys

Gather the full FDD and the draft franchise agreement. Several reviewers describe a page-by-page review, followed by a long sit-down to go over it. Mark the clauses you do not understand before you arrive.

Write down your goals for the business, near term and long term. Several reviewers say the review looked at long-term risks, not only the signing. One reviewer adds that trademarks and contract structure were covered.

Planning the negotiation with Dickinson & Wheelock

Ask for a list of proposed amendments. Several reviewers say they left with amendments and tips for negotiating. Ask which terms are standard and which are open to change.

One reviewer notes that a younger franchise brand accepted more changes than an established one might. Know the age of the brand you are reviewing.

Its website lists resources on the FTC Franchise Rule. Read them before your meeting so your questions are sharper.

Book the review before you sign anything, so there is time to negotiate the amendments.

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